Beating the 'bounce' on patrol! Sports bras – an essential piece of uniform for policewomen? Martina Alexander, Senior Brand Manager. - ppt download

Introducing Shock Absorber The UK’s leading sports bra brand
Martina Alexander, Senior Brand Manager.
Top athletes Sally Gunnell & Anna Kournikova have helped develop Shock Absorber best selling styles.
Hands up those of you who wear a sports bra when exercising
The official stats Source: Shock Absorber Omnibus, December 2004
Breast Health research group headed up by Dr Joanna Scurr Objectives Broaden the understanding of the breast Inform breast support design Raise awareness of an important quality of life issue for women Research conducted by
Monitored on a running machine at speeds from 5kph to 22kph Relative markers attached to the nipples and the collarbones to track breast movement and % bounce Women wore a normal bra and a range of Shock Absorber sports bras.
The results Shock Absorber sports braNo bra Collarbone reference markers Nipple markers G cup woman
On average the breast moves 9.08cm during running without a bra..
Breast movement findings 3D breast movement (in cm) during treadmill running with no bra, for all cup sizes (cup sizes F and FF are interpolated).
The Bounce-o-meter Up to 14.5cm movement (G cup) No BraNormal BraShock Absorber 38% less bounce 74% less bounce
Shock Absorber bras are TWICE as effective as a normal bra!
A closer look at the breast Skin Coopers Ligament
The breast and long term sagging Once the coopers ligaments have been stretched beyond their limit, no amount of toning exercises can restore them Unsupported breasts during exercise have 2 key negative impacts: – Irreversible breast sag – Breast pain
Seam structure shapes and supports each breast individually Deep side wings allow the bra to sit firmly against the frame for a firm support Adjustable straps for a secure fit Cushioned straps for added support and comfort EncapsulationCombination Seam structure shapes and supports each breast separately Compression overlay provides support and crop top styling Racer back ensures a firm support All soft cup Designed to fit BOTH cup & back size.
Sports bras – an essential piece of uniform for policewomen
Source: 9 front line policewomen.
A day in the life of front line response… Walking Jogging Running Jumping Negotiating barriers/hurdles
Big employer of women – 34,400 women in the police force - 24% of total force * – 33% of all new recruits are female * More active job than most results in breast bounce. Injury prevention – impact could cause wire & plastic to dig into officers body – Other European countries add bras to uniform entitlement *Home Office Police Service Strength report July
FACT: Shock Absorber have a range of styles and colours from lingerie styles to crop top and padded..
FACT: A stab vest will compress the breast against the chest wall but this will not sufficiently reduce breast bounce. Not as supportive..
My stab vest makes me hot and sweaty so I don’t want a thick sports bra underneath FACT: Shock Absorber sports bras are made from performance fabrics
FACT: Even among 34A’s breast movement is significant, as much as 4cm away from the body, which can still lead to breast sag..
There are no sports bras available in my size A – HH cup & 28 – 44 backs FACT: Shock Absorber sports bras are available from:
Sports bras are expensive and I’d need a few Shock Absorber sports bras are very good value for money at: £24.50 – £28.50 £24.50 – £28.50

Beating the 'bounce' on patrol! Sports bras – an essential piece of uniform for policewomen? Martina Alexander, Senior Brand Manager. - ppt download

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