By A Mystery Man Writer
An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem. It’s there for entertainment. It’s not a product that people need, it’s a product they choose. Think Netflix, TikTok or Instagram.
The Power of Emotional Branding: 3 Reasons Why Feelings Beat Features - Enthuse Creative
House of van Schneider
House of van Schneider
How deep is your love? The brand love-loyalty matrix in consumer-brand relationships - ScienceDirect
House of van Schneider
Brand Key Model & definition of its elements. Infographic marketing, Branding resources, Data driven marketing
Advertising Appeals, PDF, Brand
House of van Schneider
House of van Schneider
What is Emotional Branding and How to Use it Effectively