Women make most of the household purchasing decisions, so they kind of rule the roost when it comes to retail marketing strategies. Yet every day, evidence suggests disconnects between what middle-aged women in particular seek in retail, and what they get. Here are six things retailers should know.
Women make most of the household purchasing decisions, so they kind of rule the roost when it comes to retail marketing strategies. Yet every day, evidence suggests disconnects between what middle-aged women in particular seek in retail, and what they get. Here are six things retailers should know.
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