NEWS

Looking Back: The History and Evolution of the Bra — Beija London

By A Mystery Man Writer

Being in the lingerie business, at Beija we are captivated by every aspect of bras. From designing and making beautiful undergarments that empower the modern woman, to constantly innovating and experimenting with new styles, patterns and designs, our interest in bras only grows as time goes on. Although we’re used to wearing bras now on a daily basis, we sometimes forget that it wasn’t always that way! An important part of improving our ideas as a brand is to look back at previous designs and see how the bra has evolved over time. The topic is also just plain fascinating! In fact, the history of the bra is also intertwined with the social history of women, including the evolution of fashion as a whole and even changing how the female body is viewed. So today, we’re going to cast our minds
Being in the lingerie business, at Beija we are captivated by every aspect of bras. From designing and making beautiful undergarments that empower the modern