Lulu Lemon: Brand Positioning Case Study

Lululemon Athletica was founded to be “a technical athletic apparel company for yoga, running, training and most other sweaty pursuits.” Learn how they used heart, head, and hands to become an athleisure powerhouse.

Growth Study] Lululemon Athletica – How to Beat Nike by Creating a New Category – Dejan Gajsek

The Empathy Marketing Blog

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Lululemon case study: A retail experience built around yoga

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Lulu Lemon: Brand Positioning Case Study

Lululemon: Executing On Its Growth Strategy (NASDAQ:LULU)

The Empathy Marketing Blog

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Lululemon Branding Strategy and Marketing Case Study

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Lululemon case study: A retail experience built around yoga