Viral Underwear Brand Parade Has a New Owner

Last year, Parade was valued at $200 million. Now, it will be owned by the same company that holds the Fruit of the Loom bra license.

What Parade's Sale Says About The State Of DTC BoF, 52% OFF

This Viral Underwear Brand Sells a Million Pairs Every Year — Here's How You Can Get It Exclusively on Sale

Parade Drops Underwear In Sizes up to 5XL

Parade's Neon Underwear Collection

This Viral Underwear Brand Sells a Million Pairs Every Year — Here's How You Can Get It Exclusively on Sale

How Underwear Startup Parade Wiped Out Investors — The Information

Parade Launches Tyler McGillivary Collaboration

Does Parade Underwear Make You Feel Good About Yourself?

Viral Underwear Brand Parade Has a New Owner

What Happened at Parade