Taylor Swift: What makes the singer so popular?

The superstar is currently packing out stadiums across America on her mammoth The Eras Tour.

Taylor Swift attempts to trademark 'Swiftmas', '1989', 'and I'll write your name' and title of unpublished book, The Independent

So what exactly makes Taylor Swift so great? — Harvard Gazette

So what exactly makes Taylor Swift so great? — Harvard Gazette

Why is Taylor Swift a singer? - Quora

Why is Taylor Swift so popular?

Taylor Swift: What makes the singer so popular?

Grammys - latest news, breaking stories and comment - Evening Standard

Taylor Swift 'Starstruck' at Biggest Eras Tour Show Yet in Melbourne, taylor swift

Why is Taylor Swift so popular? She is generic, boring and superficial. Is she simply a representation of our society? Is a pretty face worth more than substance and talent? - Quora

Why is Taylor Swift so popular?

Taylor Swift has two or three demonic rituals on stage': Shane Lynch hits out at Satanic pop shows – The Irish News