The Apple Watch has been on a very steady trajectory: slightly better every year. The price starts at the same $399 as last year, and cellular or material upgrades will add to that cost. Compared to the Series 4, the Series 5 has only a few minor feature updates — chief among them is a new always-on screen. Compared to the rest of the smartwatch market, the Apple Watch Series 5 is in a completely different league.
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