Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online

‘If old-fashioned underwear makes you squirm, switch to Jockey.’ That was the pitch from clothing manufacturer Lane Walker Rudkin when it began marketing the Jockey Y-front to New Zealand men on 16 March 1940.

Thanks for the support, Jockey

Demonstration against SIS Amendment Act

Auckland Harbour Board war memorial

Māpiu war memorial gates NZHistory, New Zealand history online

THE LEGEND - JOCKEY Y-FRONTS, Dead Good Undies

THE LEGEND - JOCKEY Y-FRONTS, Dead Good Undies

Jockey Classic Y-Front™ Brief –

Keith Elliott VC NZHistory, New Zealand history online

NZ On Screen

New Zealand Forces Club Tui uniform

History of Jockey Underwear

Jockey prepares for Tokyo at New Zealand Fashion Week

Underpants Collections Online - Museum of New Zealand Te Papa

Jockey Y-Front Brief, 2-Pack, Light Blue & Grey - Underwear

Whenuakite memorials NZHistory, New Zealand history online