General Mills follows trend in removing artificial flavours, colouring from cereals

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

General Mills will eliminate artificial flavors and colors from all cereals by 2017.

General Mills Removes Artificial Ingredients From Cereals

General Mills Hopes for Cereal Payoff - WSJ

General Mills Trix Treats Fruit Flavor Bars, 0.85 oz, 8 count - Fairway

Maple Brown Sugar Chex Cereal, Gluten Free Breakfast Cereal, Made with Whole Grain, 12.8 OZ

GENERAL MILLS CEREALS REMOVING ARTIFICIAL FLAVORS AND COLORS FROM ARTIFICIAL SOURCES

General Mills removing fake colors and flavors from cereals -- will your kids care? - Los Angeles Times

General Mills Will Remove Artificial Colors And Flavors - ATTN

General Mills #RabbitShowdown promotes cereals' ingredient removals

General Mills removes artificial flavors, colors from cereals