By A Mystery Man Writer
ThirdLove is taking on the lingerie world with its direct-to-consumer bra company. Founded by former Google and Sequoia execs, the company believes data is the key to finding the perfect fit.
ThirdLove Push Up Plunge Bra for Women, Comfortable and Supportive Black at Women's Clothing store
The 14 Best Bras in 2023 for Every Shape, Size, and Need
How an Ill-Fitting Bra Inspired ThirdLove Co-Founder Heidi Zak to Design a Better One - Brit + Co
I Own Over a Dozen Bras, But This New Wireless Design Is the Most Comfy, Supportive Style I've Ever Worn
80% of People Wear the Wrong Bra Size—Here's How ThirdLove Is Making Things Right (2023) - Shopify
The innovators: the app promising the perfect-fitting bra, Entrepreneurs
Are 8 Out of 10 Women Really Wearing the Wrong Bra Size? - The New York Times
ThirdLove brings digital bra-fitting to physical retail with its first store - RetailWire
Can an online quiz deliver the perfect bra?