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Does Victoria's Secret decision to feature a plus-size model in new lingerie campaign with Bluebella mark a change in strategy?

By A Mystery Man Writer

Ali Tate believes she will be the first US size 14 model to appear for Victoria’s Secret, as the brand struggles to compete with more body-inclusive rivals chipping away at its market share
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Victoria’s Secret is clearly starting to listen to its critics.

Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

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Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

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Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

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Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

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Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

Does Victoria's Secret decision to feature a plus-size model in

Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

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Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

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Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

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Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

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Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

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Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

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Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

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Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

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Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

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Does Victoria's Secret decision to feature a plus-size model in new lingerie  campaign with Bluebella mark a change in strategy?

Victoria's Secret overhauls its fashion show in its latest move to be