By A Mystery Man Writer
Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.
Female Athletes Who Have Brought Women's Sports to the Next Level
Federer wants ATP and WTA to merge into one governing body
FanDuel, DraftKings Try to Reach Women Sports Fans
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Women's Sports Fans Are Leading the Industry's Future
5 of the Biggest Sports Marketing Trends of 2021
Young Women Emerge as Fastest-Growing Sports Audience - Comscore, - Comscore, Inc.
How Women Could Build a Better Professional Sports Model - The Aspen Institute
The Continuing Rise of Women's Sport
Survey: Consumers want brands to invest in women's sports
Sports Analytics Market set to grow by USD 4.23 billion from 2022 to 2027, Growing demand for mobile applications in sports drives the market - Technavio
Gender Inequality in Sports Statistics 2024