adidas Reebok Sold to Authentic Brands Group 2.5 Billion

adidas Sells Reebok to Authentic Brands Group for $2.5 Billion USD: The deal is expected to close during the first quarter of 2022.

Adidas sold Reebok at a loss of $2.5 billion, much lower than the purchase price 15 years ago.

Reebok's Journey With Adidas

Adidas launches new share buyback

Adidas Plans More Yeezy Sales After €1 Billion Currency Hit - BNN Bloomberg

Adidas sells Reebok to ABG for US$2.5bn - SportsPro

German sports giant Adidas to sell Reebok - Times of Oman

Adidas Sells Boston-Based Reebok To Authentic Brands Group

OERLive, Business News, Analyses

Marketing Mind on X: Adidas bought Reebok back in 2006 for $3.8 billion in an attempt to compete with Nike. #MarketingMind #Adidas #Reebok / X

Authentic Brands Group Finalizes the Acquisition of Reebok — Authentic Newsroom